Cemex Concrete Smoothie Bar

Building materials manufacturer Cemex (www.cemex.co.uk) approached Sejuiced to create a cool menu of concrete-inspired concoctions for UK Construction Week. Our staff got straight to work mixing up super-smooth blends in serious shades of grey. Each recipe captured a different product characteristic…Self-Compacting, Foamed, Fibre Reinforced and Fast Setting! Customers were curious to glean the mystery grey component…which was revealed to be charcoal!